Our Story
We're Product Marketing specialists with a rich history in working in early stage tech startups. We like to work in close partnership with ambitious founders on strategic short-term marketing essentials alongside repeatable sales enablement programs. We're always focussed on plans that enable high growth companies to take the next step.
According to Gartner's 2023 Tech Product Marketing Leadership Report:
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'Talent is scarce, and top talent is hard to attract. Top performers don’t stick around when they can see the business is challenged and potentially experiencing layoffs'.
With hiring so tough and time consuming, our services give you access to flexible and affordable expertise that helps you achieve your goals.
Is The Go To Group right for you?
We deliver our clients strategies and plans tailored to them and their ambitions. Whether it's overcoming time-old GTM challenges, establishing product marketing programmes or pulling together an impactful launch plan, we're here to guide you towards success.
Have you recently found yourself saying...
Early days
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We need to start marketing our new idea
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How do I turn technical specs into value-based messaging?
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I don't know how to acquire my first users/customers
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Have I priced my product correctly?
Going deeper
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What do our current customers think about us?
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How can I get more people to use my product?
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Why do people pay more for less valuable products?
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What are the top reasons we win and lose deals?
Warming up
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What does a great product launch process look like?
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How do we stack up against our competitors?
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How do I enable and train my expanding sales team?
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I need logos and case studies but don't where to start
Levelling up
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How do I start to approach and talk to analysts?
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How do I enable a PR team/agency for a big launch?
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I need to start telling a platform story, where do I start?
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How do I begin a cross-sell and up-sell programme?
Project
-by-
project advice
We know that every company is different, every CEO an individual and every product needs its own approach. At The Go To Group we pride ourselves on delivering standalone projects that allow start-ups to take our knowledge and industry best practice and tailor that to their own circumstances. We'll work with you to identify and outline the project that will have the biggest impact on your GTM results today.